When Kortia does a SEO website analysis you may not be ready for the results, 90% of the websites we look at are done wrong. The scary part is a lot of them are SEO Companies. Google and many other search engines score your site for specific guide lines and it works very much like a library did in the old days when looking up a book. DMOZ (Google’s online directory) you will notice it is broken down category by category.
Spiders love links and more important they love working links. If you have a dead link on your site Google will find it and it can cause problems when they are crawling your site for new content. Crawling your site on a regular basis does not mean necessarily that you will rank good or not. It means that Google is looking for new content that may help you rank in the future.
There are many factors when it comes to your site rank here is a few:

1. Title Tags
2. Description Tags
3. Keyword Tags
4. Keyword Placement
5. Amount of Keywords Per Page
6. Inbound and Outbound Links
7. H Tags
8. What Does Google See When They Crawl Your Site?

We use very expensive SEO tools and software to analyze your site. We also use the same tools to look at the competitions SEO. These tools can tell you critical information. Why spend money and time trying to rank a site if it will never happen? Answers you must now prior to any campaign! We are extremely good at doing page content, so good we rank well without even doing back links. Please keep in mind link exchange is a crucial part of web ranking. If you want to go to the top more than likely you will need back links on a regular daily bases. If you stop and the competition does not, you might as well not compete.
Some companies actually hire full time people to email and find people to exchange links. Getting a perfect score with Google will certainly help you rank faster with less people linking to you. Your SEO score is your pulse and your link building is your sole. Once you get it all in place your site will prosper and grow and your business will right along side of it. We watch it happen to many times. More and more people are taking the internet more serious.
We have a motto at Kortia. There is 3 types of websites, those who make things happen, those that watch things happen, those that wonder what the hell just happened?
Which one will you be?